The Portuguese celebrity, 38, has replaced Kylie Jenner, 25, after it was discovered he earns £1.87 million for each sponsored post, compared to Jenner’s £1.47 million, according HopperHQ.

Ronaldo has recently posted on his 597 million followers to promote a number of businesses, including wellness company Therabody, cryptocurrency exchangers Binance, sponsors and sports website LiveScore.

In addition to being the face of renowned fashion house Jean Paul Gaultier and owning hugely successful firms like Kylie Cosmetics and Kylie Swim, Jenner earns millions of dollars through her social media posts. 397 million people follow her.

As he placed third on the Instagram Rich List in 2019, Ronaldo’s social media profiles have risen significantly since he played for Juventus. following leaving Juventus in 2021, Ronaldo returned to Manchester United for a two-year period. He then left following his notorious chat with Piers Morgan and in January joined Al-Nassr in Saudi Arabia. Ronaldo won two La Liga titles and four Champions Leagues during his nine years with Real Madrid. He also won three Premier League titles and one Champions League with Manchester United. With Juventus, Ronaldo won the Serie A in back-to-back seasons from 2018 to 2020. Throughout his career, he earned five Ballon d’Or awards.

He signed a 30-month contract with the team owned by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia, increasing his net worth, which is currently estimated to be over $500 million, over the course of the next two years.

He earned up to £175 million from his relocation to his own nation, and Forbes dubbed him the highest-paid athlete earlier this year; he reportedly earns £109 million annually. Only three athletes—Roger Federer, Conor McGregor, and Tiger Woods—have earned more than Ronaldo off the field in a single year, according to Forbes.

Kim Kardashian is sixth (£1.31m per post), Khloe Kardashian is ninth (£1.03m), and Kendall Jenner is tenth (£1m), placing Jenner above her three sisters who are also in the top 10. Jenner recently said that she and her family share a sense of obligation to the young people who view their social media posts. The Kardashians’ most recent episode asked: “We have enormous impact; what are we doing with that power? I just see how many young females are now heavily altering (their photographs) online. I experienced the same phase. I think my situation has improved, but you can get insecurities from other individuals.

The top 10 highest-earning Instagram users are Beyonce (eighth, £1.08m) and Ariana Grande (seventh, £1.3m).

Over £370 million is thought to be Ronaldo’s net worth.