Steph Curry is not only a phenomenal NBA player and a beloved hero to the Golden State Warriors, but he also heads a premier production company and oversees an impressive $1 billion business empire.
Steph Curry is the owner of a huge $1 billion business empire and a top-notch production company.
As part of a new, long-term deal, the legendary Golden State Warriors player will become a partner of the clothing brand and also become president of his own Curry Brand.
The possible lifetime contract could be worth more than $1 billion, according to Rolling Stone. This includes the yearly basic salary, stock options, royalties on signature products, and on-court incentive bonuses.
As part of the deal, 75 million shares of Under Armour are being bought.
Curry will have made $470 million by the end of his current deal in the 2025–2026 season. This is on top of the $350 million he has already made in the NBA.
His last deal with Under Armour made him millions more, and he now works with Google, JPMorgan Chase, Rakuten, and CarMax as an endorser.
Curry’s production company, Unanimous Media, has made podcasts, books, an ABC golf show, a documentary about NBA star Holey Moley that is split into several parts, and more.
Curry’s deal with Under Armour looks like it will pay off the best in his career by a large measure.
As an alternative to Nike’s Jordan Brand, Under Armour has The Curry Brand.
The founder of Under Armour, Kevin Plank, said, “I can’t picture Stephen or Under Armour without Under Armour.”
Because Curry’s new relationship is meant to last after he stops playing, getting athletes to represent the Curry Brand will be a top priority going forward.
Before the end of the month, Sacramento Kings point guard De’Aaron Fox became the first player to sign a multi-year deal with the Curry Brand.
Azzi Fudd, a star player at UC Concord, has a NIL deal with the company.
Curry said, “We plan to invest in the roster of athletes, including myself and women from different sports, who want to join the UA and Curry Brand family.”
“That’s where I think the most growth can happen.”
If Curry became a millionaire, he would be in the same league as Michael Jordan, LeBron James, Magic Johnson, Tiger Woods, and other greats.
Kevin Durant is another former Warriors friend who is on his way to becoming a billionaire.
