Steph Curry Helps Bring TGL to San Francisco with Avenue Sports Investment

National Basketball Association (NBA) ace Stephen Curry and Marc Lasry’s Avenue Sports Fund are leading a group that has acquired the San Francisco team in TMRW Sports’ tech-focused TGL golf venture.

Steph Curry secures the San Francisco franchise for TGL with Avenue Sports Fund

Confirmed:
Additional investors include NBA stars Klay Thompson and Andre Iguodala
Investment in TGL San Francisco is one of the first to be made by Avenue Sports Fund
TGL also brings in Fanatics as official operator for the league and individual teams’ ecommerce platforms
Fanatics also gains the rights to design and manufacture TGL and team merchandise as an official licensee

Steph Curry secures the San Francisco franchise for TGL with Avenue Sports Fund
Context:
This is the fifth ownership group to be announced by TGL, joining Arthur Blank’s Atlanta Drive GC, Fenway Sports Group’s (FSG) Boston franchise, and the New York team led by Steve Cohen. Investors in Los Angeles Golf Club include Serena Williams, her husband and Reddit co-founder Alexis Ohanian, and Venus Williams, as well as two-time NBA MVP Giannis Antetokounmpo, 2014 US Women’s Open golf champion Michelle Wie West and US women’s soccer icon Alex Morgan.

Steph Curry secures the San Francisco franchise for TGL with Avenue Sports Fund

The sixth TGL team owner is yet to be confirmed.

Comment:
“Avenue is thrilled to be working with Stephen Curry, in partnership with TMRW Sports as a founding TGL team,” said Lasry.

“Our ownership group is excited to become stewards of TGL San Francisco and to represent Northern California, which is the centre of tech innovation and is a perfect location for a TGL team in this extraordinary new sports league.

Steph Curry secures the San Francisco franchise for TGL with Avenue Sports Fund

“As we move towards the launch of TGL’s inaugural season in January 2024, TGL San Francisco will be focused on developing an extraordinary team of talented players and we are excited to have Andre and Klay as part of our amazing ownership group.”

Coming next:
The first TGL event will take place on 9th January in a purpose-built facility at Palm Beach State College, Florida.

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